Your campaign is presented to a select audience, Examples of a select audience are, Games, sports, shopping, health, software, finance, diet, gambling. By submitting to a select audience you should increase your response rate significantly. Targeted traffic is generaly more desirable and the cpm is a little higher.
About our targeted traffic, Well how on earth are we getting TARGETED visitors to you? The idea is simple. Sites like AltaVista have extremely targeted categories that get a lot of website visitors. For example, someone may go to AltaVista and look for forums, articles, or information about running a home based business. BINGO! Altavista's computers immediately look through their database of running campaigns and look for the campaigns targeted to business. They choose which of those sites need the visitor the most and they are immediately swept away to see your site. Pretty neat eh? Well it is neat if you know what kind of traffic you're buying. What was just described is the traffic we sell. We have investigated and sampled virtually EVERY other traffic sources' services (of course we want to check out our competition) and have found NOBODY is selling traffic of this quality. Most of the targeted traffic are not even targeted. Ask them how they target their visitors, they probably won't even respond to your email.